Dayrosia
Dayrosia provides massage therapy and skincare products for women and men of all ages through online websites and retail boutiques. We create a re-branding and identity for Dayrosia that reflects quite heavily on the founder, Felica DeRoza. We feel this is quite effective due to the nature of the business, where most of the clients are familiar with her and many come from referrals.
Inspiration
The logo uses an arch to symbolise the entrance to the world of Dayrosia. An arch-shaped outline is taken from the use of arch doors at holy places such as temples or churches which signify peace, calmness and serenity. Within the arch, there are three main components, the oval and rectangle are symbols for
Dayrosia’s skincare products which includes bar soaps, lotions, and many more. The component above near the arch is an abstract figure that symbolises an aura of a person, this represents our client and the services we provide to the client which is to tend to bring joy and healing to the lives of our clients.
Credit
Equilateral Studio
Key Performance Indicators
Time Management
This project was effectively executed in time, by working on finishing up the branding first and then implementing the brand into its packaging and stationery design. This project was executed in a timely manner by weekly check-ins.
Revision(s)
The brand revision were in a minimum revision, mostly in the logo design and color selection. We presented three options before continuing to the selecting the final design, with minor tweaks such as color preference and logo shapes.
Quality Research
This project will not be possible without an intensive research on the brand’s industry, market segment, and customer profile. Our brand strategy and brand identity service will include intensive research into the client’s industry, its customer challenges and goals, and target market.